That game is a terrible example tbh, FFXV was a developement disaster. That game was in developement for 10 years and for 6 of those years it most likely did nothing but eat up money.Would you prefer to pay $80 per expansion and $20-25 sub fees instead? Because how else do you think Square Enix will justify the costs to develop content? Video game development costs have risen exponentially throughout the years. For reference sake, FFXV reportedly cost $600,000,000 million. To point that into perspective, at $80 for per game, FFXV needed to sell 7.5M copies world wide just to break even. It didn't... but was financially successful according to SE. How? DLC and micro-transactions.
What this boils down to are three options. Customers either accept drastically higher prices at retail, micro-transactions or the overall quality of games brought down to manage cost because no corporation is just going to eat costs like this.
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