People throw around the "small indie company" meme way too much. Any business, no matter how big, is still limited by budget, staff, facilities, technology infrastructure, etc. They can't do everything, nor can they do it instantly. Development takes time.
If someone feels SE is doing such a terrible job, they should stop buying SE's products. That is the effective way for consumers to hold a business accountable - stop doing business with them altogether. Don't merely threaten to stop giving them money if they don't change because they'll know that for the hollow threat it is. Actually do it.
Better yet, those players should go out and start up their own "small indie company" using the same resources and infrastructure to prove it can be done better. If they're incapable of doing that, then they're incapable of giving an honest assessment of whether SE is failing to do everything that is reasonably possible to change things.
As for barely moving the needle, the 4.2 ward additions were a fairly large jump in the needle even for NA. People probably don't remember it but most NA worlds had available houses for close to a year after those wards were added. Feel free to go back and cruise the 2018 posts in the Housing Census thread. The vast majority of complaints about availability were coming from three overpopulated worlds.
But the player base has jumped dramatically in size since then, largely in part to some spectacular failures in other games at the end of 2018 and start of 2019. I doubt very much that SE was expecting such a huge increase and certainly they weren't prepared for it.
SE has acknowledged that the current housing system isn't meeting the demands of the current player base and they want to do something about it. But creating new systems isn't something that is done in weeks. It takes months and sometimes years, especially when they still need to develop new content for other systems within the game. Until they are able to get a new system planned, developed and tested, the best they can do is give us those bandaids.
We know Ishgard housing is coming. That is what SE is currently working on. People need to be patient so we can see what impact its release will actually have on the housing situation.
Until then, apartments are still an option to give players access to housing while they wait for houses to become available. I just checked both Gilgamesh and Leviathan since those are the two highest pop worlds according to the most recent unofficial census. I had no trouble finding available apartments on either world.
Housing is out there, even if it's not the exact housing some players want. Well, you can't always get what you want in life, not even in a fantasy role playing game. Learn to deal.



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