So, Mog station here we are

[Edax]

Sounds like wishful thinking, because distribution between projects are not equal, and if you seen their financial annual report, they milking XIV left and right with amount revenue they get from it. Even Yoshi said that they dont have enough funds to do the content, but people are fine and happy with casual stuff replacements, I don't see any reason for SE to direct more funds into XIV.

Conversely I see no reason for players to white knight for the Mogstation and act like spending money there will help the game. It's SE decision to not give Yoshi the money he needs, not the players.

Take this as a consideration - your goal is to sell the customer something. So if you sell them on feel good feelings and dont need to change a thing, why should they buy your product? If youre already beautiful, why buy make up or skin care from you if they havent done so before and your product cant improve upon what is supposedly there already. Feel good is great for PR, but great PR doesnt always translate into sales. I can like what a company stands for, and not buy one of there products cause 'I dont need it'.

Beauty is something that needs to be preserved. You don't have to tear down your customer to get them to buy your product but you can insist they get the best care for their skin to preserve their beauty and that looking the best will make them feel the best. No advertiser will tell a customer they've achieved already absolute perfection but they may say they could get a step closer to it with their product. Even if a customer believes they are already beautiful, if they care about their beauty, then they will take the next step towards perfection. If they didn't care about their beauty to begin with, telling them they have skin problems might just provoke a grudge when they weren't ever going to buy your product to begin with. Consumers can sense when a company want their money and many will instantly know that company doesn't really care about their health.

No, marketing is about being clever and knowing who you are selling too. Sometimes, some how insinuating the person has a problem they might not even be aware of, and your product can help them with that problem.

And it's entirely possible to make your customers aware of problems they didn't know they had without talking down to them. Maybe they weren't aware of the telltale signs of termites in their house and your advertisement was genuinely informative and resulted in a sale. Rather then insinuate that everyone has a problem, you can reach out the people who actually have problems. Instead of saying "You're always hungry, grab a Snickers", say "Hungry? Grab a Snickers"