So, Mog station here we are

[Edax]

You really need to stop crying over nothing. Maybe reflect on yourself and why you're so upset over an ad and its wording. It's an ad. It amounts to nothing in the grand scheme of things.

I'm not crying. I'm not upset. I've professionally critiqued the marketing from a marketing standpoint and people tell me I'm critiquing "literally nothing".

[Avidria]

Yes and people get upset about FFXIV, a virtual game that they don't have to play, an optional game that doesn't make them better then any other. And they come to a place known as a "forum", a place, meeting, or medium where ideas and views on a particular issue can be exchanged. This has been happening before the quarantine.

Genuinely not sure what you're upset about though?? My last post was snarky so sorry about that but genuinely, what is your complaint? That they made a bad advertisement? That it used the same kind of negative connotation that those obnoxious makeup ads on TV do all the time and maybe could've done better? Is it the ad, or the dress or the mog station, or what?

Like I seriously don't even know what the debate here is anymore.

Seems like it might be partially miscommunication here because the original comment on the ad that people were responding to was that SE was bashing their own in game outfits and calling everything available in game mundane to push more people to buy mog station outfits, which I still think is one heck of a stretch.

[Edax]

Genuinely not sure what you're upset about though?? My last post was snarky so sorry about that but genuinely, what is your complaint? That they made a bad advertisement? That it used the same kind of negative connotation that those obnoxious makeup ads on TV do all the time and maybe could've done better? Is it the ad, or the dress or the mog station, or what?

Like I seriously don't even know what the debate here is anymore.

I'm saying they could do a better job with their advertisement which is why I offered constructive criticism and alternative taglines, but others are countering that it is "literally nothing".

Except you weren't giving constructive criticism, and also used the very word you were so upset about to insult someone else.

To prove a point that "mundane" was not a word you should be referring to people because they referred to it as nothing. Few people want to be called mundane so it's not nothing. You yourself acknowledged that it is an insult.

[Theodric]

Disagreeing with something is not equal to being upset or angry. It's a real shame that thoughtful, productive posts are treated with such disdain around these parts - and I say that as someone who is rather indifferent on the subject of the Mog Station itself.

[Valkyrie_Lenneth]

I'm saying they could do a better job with their advertisement which is why I offered constructive criticism and alternative taglines, but others are countering that it is "literally nothing".

Except you weren't giving constructive criticism, and also used the very word you were so upset about to insult someone else.

And when presented with the definition the marketing was using, got vehemently disagreeable.

To prove a point that "mundane" was not a word you should be referring to people because they referred to it as nothing. Few people want to be called mundane so it's not nothing. You yourself understand it is an insult.

No, I don't think the word is insulting, but you do, and attempted to use it as such, which is what I was referring to. The fact that you think it is an insulting thing to say but used it against someone else rather invalidates your opinion being constructive in my opinion.

[Halivel]

I'm not sure if I want to know what are last few pages about...

[ErryK]

Just when you think the thread couldn't devolve any further...

[Gula]

You're the only one acting like SE is being offensive with an advertisement. You're wasting your own time at this point.

I think this is a very hard case of "Am I out of touch? No... It's the children who are wrong."

[Melichoir]

It's a common marketing tactic, but one that results in fewer sales because consumers inherently don't like being talked down to. You use it to target a specific demographic but at the risk of harming the goodwill with everyone else outside of the demographic, which is why it's a no-no. It's the kind of tactic employed by individual salesman trying to one up the other if they have the right charisma, but it's not the kind of tactic the whole marketing team would want to employ.



"Make your customer look good, and they will love you for it. Make them look bad, and they will resent you and wait eagerly for the chance to get even." - https://zatomarketing.com/blog/stop-...our-customers/

"You are dumb, so buy from us" is on the nose and lacks no subtext or direction. That is a literal insult to customers and is not clever or has any subtext. So no, you wont win over people with that.

The situation I suggested, however, was to create a situation where you have an 'expert' tell you that you are out of style and that this is the new direction. Yes, there is a bit of 'talking down' but that is expected as experts stereo typically have this mindset as a result of competence. The target demo being people who are keen on being up to speed with things. It was a quick and dirty example, but yes, you can actually take digs at your customers as long as its not mean spirited. Suggesting that you shouldnt do this is foolish because there is a flipside to this - pandering hard to customers or the incorrect customer base can make you appear condescending, patronizing, and disingenuous.

Going back to my suggestion, you missed subtext of it - I said It's last season, out of date, old hat. I did not say teh customer was stupid or incompentent, but suggested that the wardrobe they have is out of date. Its common. At one time, it was teh hip thing, something the customer knew and acted upon, but now its not. If I said "Youre outfit is mundane cause youre a rube who doesnt know anything, but this is where its at. Buy this, and you wont be a rube.", that would be directly insulting and putting down the customer and being mean spirited. That's something which you shouldnt do.

Take this as a consideration - your goal is to sell the customer something. So if you sell them on feel good feelings and dont need to change a thing, why should they buy your product? If youre already beautiful, why buy make up or skin care from you if they havent done so before and your product cant improve upon what is supposedly there already. Feel good is great for PR, but great PR doesnt always translate into sales. I can like what a company stands for, and not buy one of there products cause 'I dont need it'.

No, marketing is about being clever and knowing who you are selling too. Sometimes, some how insinuating the person has a problem they might not even be aware of, and your product can help them with that problem.

[Arillyn]

Just when you think the thread couldn't devolve any further...

Yes but I am enjoying my popcorn!