Lack of End Game Content

[Avraym]

Just not a lot of hard challenging fights*

Like it or not, aknowledge it or not. But every single lv 80 activity you do once you hit lv 80 is end-game content. Once you hit the level cap your out of the leveling process and have reach the end-border of the game. Wich is quite a large spectrum of activity.

Theres actually not a lot of level 80 activities. The ones we have are quite generous with the rewards and often share the same rewards as one another, making the limited level 80 content further limited.

Hunts, Extremes, Raids and Level 80 Dungeons/Expert Roulette all share the same tome reward and guaranteed totems means one can very quickly get what they need (save for mount farming). Most people simply won't farm content they don't need.

Not what I or many others would call a spectrum of activity.