So was looking at EU law regarding misleading advertisement and this it what found:

link: https://eur-lex.europa.eu/legal-cont...x%3A32006L0114

Article 2: (b) ‘misleading advertising’ means any advertising which in any way, including its presentation, deceives or is likely to deceive the persons to whom it is addressed or whom it reaches and which, by reason of its deceptive nature, is likely to affect their economic behaviour or which, for those reasons, injures or is likely to injure a competitor;

and

Article 3

In determining whether advertising is misleading, account shall be taken of all its features, and in particular of any information it contains concerning:

(a)

the characteristics of goods or services, such as their availability, nature, execution, composition, method and date of manufacture or provision, fitness for purpose, uses, quantity, specification, geographical or commercial origin or the results to be expected from their use, or the results and material features of tests or checks carried out on the goods or services;

(b)

the price or the manner in which the price is calculated, and the conditions on which the goods are supplied or the services provided;

(c)

the nature, attributes and rights of the advertiser, such as his identity and assets, his qualifications and ownership of industrial, commercial or intellectual property rights or his awards and distinctions.

So with Viera under EU law (does state individual members may have additional laws so went with pure EU since covers all that area) SE not stating or showing males is fine nothing misleading there you will get exactly what they are currently advertising. We the players may know males exist but no advertisement involving Viera have males and thus no breach has happened