Cash shop pricing is getting a bit much...

[Avatre]

While all of this is true, I do think it is also important to note that SE has, in the past, used funds from FFXIV to fund other projects, notably FFXV. It’s very likely that a lot of FFXIV’s income is going towards supporting the new FFVII remake. While the Mogstation was responsible for making the EU servers possible, SE’s track record of using FFXIV as a money-funnel for their other titles stands against them. I’m not saying the cash shop funds are definitely going into other titles, but I am saying that it would not surprise me if they were.

I would say a percentage goes to other projects, probably 5-10%, while the rest is used to pay for everything else that goes into the costs of keeping FFXIV running(all the overhead, plus bringing on more people to do additional items). I could be wrong, but that's what I would hope is the worst case. It could likely be 40% goes to other projects(or even more), but we won't know unless they actually release all the data regarding their budgeting and costs.