By definition, half the playerbase will always be "below average". Collectively, the entire playerbase is not below average (because half of them are above average), and you can't raise the whole thing to average, because the average is defined by the skill level of the entire playerbase.
You can try to bring people up so that the gap between the top and bottom is lowered, but you will always have above and below average players, and if content is tuned for the average or higher, you'll always have people failing it along with people at the top finding it easy.



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