Quote Originally Posted by iCeres View Post
"4. BILLING PROCEDURES AND RECURRING TRANSACTIONS
4.1 "...Square Enix may change fee rates at any time in its sole discretion, and will use reasonable efforts to notify you at least 30 days in advance of any changes to any Recurring Fees. All FFXIV Subscription Fees are billed in advance. All FFXIV Subscription Fees are non-refundable, with the limited exception in Section 4.7 below."

SQUARE ENIX NEVER NOTICED US THAT PRICES WOULD BE ADJUSTED!
!
First of all, I think it is horrible business practice to have not notified players about this change in pricing. However, "Recurring Fees" would refer to things like Auto Renew NOT one time subscription purchases. You are buying 30 days of game time (essentially a product with a defined length and expiration)but you are not signing up for a recurring fee, technically, unless you choose auto renew. In fact, people have mentioned the auto renew price has not changed...probably not a coincidence.