What happens IF 2.0 is a failure? Charging full price atm may not be a good idea until 2.0 proves itself. The game that we are playing right now is not the exact game we will be playing post 2.0. I understand that SE would like to see something for what they have done so far but I feel it isn't at full price level yet. At the moment, 2.0 is just a bunch of pretty pictures. SE stands to lose alot more support by charging full sub at the moment and 2.0 fails. $5-$7 is fair for what the game is at this time. We may have played for free for a year, but SE got thousands of testers and feedback at the same time.