in the end gear is all that matters, it's why the players allow (except for the one completely against cash shop) minions/mounts/glamour be in a cash shop but not meaningful gear because besides the few who actively like p2w most people like having the best gear be it earned through hard to get methods or easily gotten methods.
you really think most the player base would be fine with taking away what they already have?
why must all games end game work exactly the same? it's not like this game hid the way it worked as this has been the way of the game since launch, other than the story being put in a easy mode.
why ask a game to stop being the game it is?
because it's the game you like but you want it to change? what about the players who doesn't want that change? they should just get over it?