Unofficial Census 2016 for FFXIV

[Neophyte]

And we need new players why again?

What is better, if game sells 1 million and keeps running for 10 years never getting new players but also almost never loosing old ones. Or if game sells 1 million each year for 10 years, but only 200k players stay subbed longer than month?

Well, we need new players because there is no video game with a half-life period = infinite as you imagine.

So you're asking what is better
a) a game which never gets boring and brings fun for at least 10 years (i.e. a 'perfect' game)
b) a usual game, like we know them today

Hahaha...

So we have an absolutetly unrealistic and so a very risky alternative (1 Mio. Units sold and all sub for the entire 10 years, something never happend so far in videogame history) with something like 1,85 billion € return...
But if you change something you risk losing a bunch of players you can't replace..

OR

a less unrealistic and less risky choice (10 Mio. sold over 10 years and 0,2 Mio subbed all time) with about 0,81 billion € return.
If you change something some will unsub, some will resub.

I'd take the realistic approach as a game producer.

(calculated with 45€ game // 15€ sub)