Why? Because not everyone is interested in endgame that makes the game dead too? Or story? Or doing <insertxxxxcontent here>? There is many different things a player can do in this game - not everyone has to be interested in exactly the same things or doing everything available. Just because they choose to not do some form of content, does not mean this game is failing or is an accurate indication of player subscriptions. Hell, I dislike PvP and raiding, yet does that mean my sub is not to be countered in this? Because your arguement pretty much says because I don't do endgame it's therefore not important.

But anyway, I've said my piece, I'm leaving this arguement now. This Chicken-Little mentality has been around since before the game was launched, but it simply is not true. The game is not dying. Take from it what you will.