Maybe I'm just a completionist, but I'm always doing something.
Gathering, crafting, missions/quests completion (all of them) minions, mounts, cards, glamour, housing, PVP etc... there's always something to do.

The problem is that every other MMORPG is based around raid/finding new gear, so people is used to that specific task.

This MMORPG's goal is not just gearing up to ilv240 and finish savage. It has tons of other content that usually people totally skips, be it lore, be it glamour, be it mini games etc... I can understand you might not like some contents, but I think it's a mistake to base all your gameplay into gearing up and then do nothing else.