How would you feel about end-game gear only being useful for 3 months?

[Jennestia]

Oh there's plenty of motivation. I suppose you seem to think that motivation is some sort of universal truth among everyone. What one person finds motivating can be simply irrelevant to

Thing is, their motivation isn't "I log on and do this raid, get this gear 3 months later it's now worthless because I have to do this next raid for something even better".

People like that, clearly or else all MMOs wouldn't be moving towards this bad system. So you're right, it's not universal, but it's also to be accepted there are people who clearly disapprove of systems like that. It's always good to strive for better gear and whatnot, but not while having your previous accomplishments thrown in the garbage in the process.