Only people bored are people who say that gear progression is the only form of content and that is just boring. The only Free Companies that are dying are the hardcore raiding focus companies while the large casual free companies have 70 players online during peak hours and a minmum of 30 players on during low points. There is a lot of variety of content in this game its just people choosing not to do it. Casuals are the life blood of an MMO and there the one where most of the developer resources are focused on while hardcore players get the rest of the resources since they represent less than 10% of the game. Anyways for every hard core player that leaves they're replaced by 10 casual players.