If you mean "addictive" in that you play because you WANT to, not because some sly trick of human psychology compels you into it then I agree. Every game is "addictive" in that fashion. Every game wants you to keep playing and wants to engage you. The good ones do this through deep, meaningful design not conditioning.

I'll use WoW again since it's fresh on my mind: I'd log in every day hoping today I'd get useful treasure from my garrison and today I'd get my loot drop and today I'd finish those goggles...then I realized I wasn't having fun. The game compelled me to keep playing but when I thought about it I realized I didn't really WANT to keep playing.

Compare to, say, SE's own title THIEF (A lesser game than its predecessors but stay with me here): I played that game for hours because I wanted to search around every corner, get into every room, hear every conversation. The game wasn't using weird tricks to make me do these things, I did it because I wanted to and I enjoyed every minute.

Compelling and engaging aren't quite the same thing, I think.