FFXIV better stop doing what WoW's doing, because its losing millions of subs.

[Bishop81]

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So a game has an initial spike in popularity, plateaus, and then nose-dives. WoW plateaued in 2007. WoW is actually nearing the "nosedive off a cliff" point because they aren't releasing expansion content fast enough to hold the plateau up. Or in other words the content is now so easy that nobody has any reason to subscribe longer than it takes to complete the content.

Here is a more updated one,



It's in the decline phrase of its product life cycle. If you ignore the short-lived spikes, it's a gradual decline after 2011.

Attempts at a life extension have so far failed - given their deafness to feedback and cost cutting, that isn't surprising.