Quote Originally Posted by Lyaha View Post
Optional item store is a kind way of saying "Filthy cash shop that doesn't belong in a P2P MMO".
It exists because people pay out the ass for the stuff on it. Morals, unfortunately, don't have much of a place in corporations; if the RoI is there and it isn't overtly illegal, you do it.

Square's profits were up 73% last quarter, so clearly it's working.