I agree that right now, guild leves are really boring. I think as much as anything it's because it feels like there's even less purpose behind your actions than normal MMO questing. You're out in a random open field getting sent to deal with random mobs just standing about, nothing about it feels important or special.

I think it would've been better if they weren't in such standard places. For example, you could be sent out of a city to the first camp, which is outside a cave, and you get leves to venture down into the depths and find out what's going on. It would be nice if they have some sense of progression too, as you complete the basic 'surface level' leves more become available that reveal more detail about the region and what's going on.

Right now they are really, really boring.