I don't know what I find more appalling, the fact that SE is actually doing this, or the fact that there are people who actually seem happy about it. First of all, adding a cash shop is a big slap in the face to all paying subscribers. We're essentially being told, "your monthly subscription is no longer enough; you may no longer access all content unless you pay us extra." Doesn't matter if it's vanity or otherwise. For over a year, our subs have paid for us to access the game in its entirety, without being excluded from any content.