Many of you have never played other games, so allow me to give you some information on how it works in other places.

No loot, just story = terrible idea and wholly unique to FF players. Tiered raiding still needs *some* level of loot. No, it shouldn't be the best gear you can obtain from beating the most challenging of content, but it *should* be a stepping stone into harder content. The way that it works in WoW is the LFR level of difficulty still has drops, but they are no where near the level of a heroic version of the raid. However, you run LFR to gear for flex\normal, and if all you wanted is the story, it ends there. Then you run normal to gear for heroic. Those that complete heroic are clearly marked, because they get the highest ilvl gear and often the gear is much better looking.

Adding a story mode coil with no drops at all wouldn't work. No one would run it, despite those folks who say they want just the "Story". If it was just that, then they would go into Youtube like some have suggested. Tiered raiding is a great idea, but it needs to be implemented in a way that makes sense and that has been proven to work elsewhere. I know that many people hate WoW (usually irrationally), but they have implemented some incredibly great things that gives all their players a level of difficulty\reward that is appropriate to their individual time commitment and skill level. SE can do that here as well and in some cases already has with tiered Avatar fights. They just need to extend it into the raiding aspect.