After reading through this entire thread what I understand the least is why those that won't do any content unless it has "relevance" even play MMOs? The common theme seems to be that nothing is worth doing unless "my" character reaps some benefit. Said benefit being the next iLvl piece. If that's the only reason to do content then I have to agree, you will never be satisfied. There are only so many shinies a Dev can put out at a time, and they will always be obtained by some faster than the next shinies can be created. There is no sense of community, no sense of being a teammate. So why play an MMO to begin with?