Actually it is a problem with the users who are gamblers. You know, those who enjoyed FFXI and old MMO design with kill the monster and get 5% chance at drops. These kind of people gladly do 10 hours of the same thing every single day, just because the chance is there. However remove the chance or have something without a reward, and they won't touch it, claiming "it is boring and pointless".
For all intents and purposes most of the people in this thread would enjoy poker more than a MMO. Because they like spending money on a challenge with a small chance at reward.
I am not denying some things could be better, but if the complaints are "I'm unmotivated to play because of the item progression", then you clearly are not enjoying the CONTENT at all.