Absence of end-game content : the downfall of every MMO.

[sasakusaku]

And this is why no MMO has beaten that other game's sub rates to this date, almost a decade later: they don't even bother trying. There have been only a handful that came close but even they inevitably went f2p.

Hopefulley, the next generation of MMO devs seriously consider launching a game when it's ready rather than pushing it out asap due to pressures from the suits and stockholders.

You can come up with excuses like "no mmo has good end game content on launch!"

But I think to myself....why does it have to be this way? I for one am tired of that excuse, it's used far to often (every MMO now it seems) and there is no reason other than monetary ones why that cannot change.