Quote Originally Posted by Danshin View Post
I posted earlier, but maybe it got drown out, Use the Serial/product code first when entering it on preorder.eu.finalfantasyxiv.com, after that goes through it should immediately give you your early access code along with the link to the site to enter it
When you as an EU order the game from the SE store, you do not receive any kind of code in the order confirmation email. All you get is an order confirmation number which says SEE-STORE-<5digits>.