Quote Originally Posted by Abriael View Post
By giving people the chance to download the game plus a full month, you communicate that you're launching a full new game, and that you're giving it to them fully for free.
A minor but relevant nitpick: Only the v1 customers are getting to download and try ARR for free. (Yes, they paid for v1 already.) Others must purchase ARR before they get the game and "free 30-day trial included" as SE says it.