I love how you are quoting from a document you haven't read and understood properly yourself, so lets make it clear again:
・September to October 2012 – Begin distribution of version 2.0 software for PC
- Begin distribution of PlayStation®3 system beta version
・October to November 2012 – Reinstate limited free trial period for PC version
- Commence PlayStation®3 system closed beta test
・Post-January 2013 – Version 2.0 client (PC and PlayStation®3 system) goes on sale
- Free trial period end
*The aforementioned dates are subject to change.
~ The free trial you are getting, is called an open beta. Everyone is allowed to participate, that is why it's open.
As for those who are paying for a new copy of a game, which they would normally get for free as a current account holder, this "30 day free trial" is actually just part of what they are paying for in getting a new copy of the game. Once again, as 95% of this thread are pointing out "Stop being so entitled".