This is a huge issue for me, as a 1.0 non-CE account holder, without a PS3.

Currently my only options are:
$98 AUD (which is already overpriced comparatively to USD) + $20 Digital upgrade = $118 AUD (which is roughly the same in USD)
OR
$118 PS3 CE (which works out to be exactly the same price.. Go figure).

So basically in order for myself, as a PC-only 1.0 non-CE account holder, I am forced to pay a further $20 on top of the already overpriced copy of the CE, if I wanted the physical items (which I do)..

This, is an extremely bad move by the ARR marketing team. So much for looking after their 1.0 players...