Isn't it like 30 for the game itself?
I wouldn't mind the fluff items but $30 is a lot just for 2 fluff items, hell the CE digital upgrade is only $20...
There are some people that want them but there are also people that want them but don't want to be squeezed for every penny to get them. If they made the Pre order items $30 I may aswell just buy the bloody game disk; atleast then I'd have a physical copy of ARR that could collect some serious dust! haha
For just the fluff items (No early access codes and whatnot) I'd say $10 would be a fair price considering how much they're charging for the CE upgrade.