TESO the biggest rival for ARR?

[Almalexia]

It's possible that TESO will flop as hard or harder than SWTOR though because there's gonna be too many people who complain it's not Elder Scrolls enough and people who complain it's TOO MMO-ish.

Daggerfall fans said Morrowind was "not Elder Scrolls enough." Morrowind sold 1.3M copies in a year.
Morrowind fans said Oblivion was "not Elder Scrolls enough." Oblivion sold 3M.
Oblivion fans said Skyrim was "not Elder Scrolls enough." Skyrim sold 10M.

So... what is Elder Scrolls enough?