What can SE do to make FFXIV "Noticed"?

[Keisuna]

Why did you have to do this? The last thing we need is a bunch of armchair advertising experts. Do we really need to feed the egos of countless gamers who think they can run a game from their gaming chair? SE knows what they're doing better than anyone else here. What can a horde of clueless and ignorant gamers really contribute to this discussion? Not a lot, so why make this thread. It's just a avenue for SE bashing by a bunch who think they have a clue. SE has tons of experts in their fields (ie of advertising) that know the ins and outs of markets, costs, and efficiency. Yet here you are, asking the common rabble about that which they do not understand. Why Starlord, why?

Yeah, what would a bunch of gamers know about making a game appealing to gamers? That makes no sense!

[Zumi]

There is so many WoW commercials on TV for Mists of Pandaria its ridiculous. Everyone knows WoW is making a kung fu panda type expansion and they don't know if they really would want to buy it.

SE needs to have actual commercials on TV when ARR is going to launch not just in Japan but every other region they are supporting.

[KamikazeMan]

Commercials
Tons of posters
Promotional video and have retail stores play it on their TVs (gamestop, best buy, etc)
Live promotions....sort of like what EA did with SWTOR in Time Square
Enough eye candy and content for casuals so it can get high scores from "professional" reviewers

[Kluya15]

Need to advertise how this game will incorporate that true final fantasy feel to it that has been lacking for some years. Trust me, you show someone racing in the gold saucer, and the people will come. That and some damn advertising. Most people out there react to XIV as "er... that game that failed a couple of years ago? Didnt it shut down shortly after?"

[Venat]

Make the game really good... so good that it makes other MMO's look like shyt.

[TimonLoon]

Need gameplay trailers with the UI up. Tease the Gold Saucer (closer to launch) in a trailer with the Gold Saucer Theme remixed playing throughout.

[Priya]

http://www.youtube.com/watch?v=AjdpCcd5UgQ

[Ricky]

something like this

[Hysterior]

Went to TGS last week-end, FFXIV was virtually non-existent from the booth. Only the video drown in another 20 videos of all other games and commercials... when talking with gamers, most people don't know the game is being revamped, everybody just think it tanked...

Not sure why there was not more promotion around the booth (actually only DQX and Bravely Default were noticeable...)

was a bit shocked, that was good timing to create interest in new players in Japan... I don't get it

[PSxpert2011]

They never advertise on american TV like they do in japan. Do they think American players don't notice that? That they seem not to really care if we play or not? Just some simple advertisement would be more than enough.

Commercials
Tons of posters
Promotional video and have retail stores play it on their TVs (gamestop, best buy, etc)
Live promotions....sort of like what EA did with SWTOR in Time Square
Enough eye candy and content for casuals so it can get high scores from "professional" reviewers

Need to advertise how this game will incorporate that true final fantasy feel to it that has been lacking for some years. Trust me, you show someone racing in the gold saucer, and the people will come. That and some damn advertising. Most people out there react to XIV as "er... that game that failed a couple of years ago? Didnt it shut down shortly after?"

...

I see some of you have marketing experience and talent. Maybe Squenix needs to do another contest, "Promotions to make it our own". It seems to me many of you think you got what it takes to sell FFXIV:ARR. You never know, Squenix may even pay you royalties(if the campaign is remotely economical for'em).