What can SE do to make FFXIV "Noticed"?

[Laughlyn]

Needs MOAR HAWT Cat-Girls in slutty attire, advertise that and they'll be selling boat loads of copies.

You sir should be fed to the dodo's.

No, this game needs more kickass Content, Bigger badass-lookin mobs,
like... Camate's Final form kind of thing.

They should bring on the really massive Dragons, Wyrms, etc that the game could possible handle.
Completely gobsmack us with everything they got.

Dig out the old forgotten visual effects, like sunlight beams streaming through the trees etc.
More original monsters & foes, ancient ruins, forests, real deserts where you can almost feel the heatwaves when playing, brutal snowstorms or maybe even add slippery icy ground that will make
the game abit more difficult, some proper minigame puzzles to solve etc.

Even if it means standing on certain stones on the ground to unlock a hidden path.
(kinda like in FFX and a few other past FF games)