Quote Originally Posted by Yucie View Post
Leves are different than the mindless slaughter of dodos, sheep, anglers, and anything else you camp.
Killing monsters over and over offers no particular reward, other than the experience.

If you take that, and give it a purpose - say a quest that gives you more reason to kill these monsters - you can also get gil, items, and all sorts of other things, including bonus quest experience.
Read the guildleve dialog sometime. I guarantee it's the same thing as Quest Chaining in other MMOs, since in other MMOs you:

1. Talk to NPC, they spout nothingness, tell you to kill 10 Wolves.
2. You go kill 10 wolves.
3. You return to NPC, get your money and/or items.

Guildleves:

1. Talk to NPC, select your Guildleves, you get a pop up with a story and your objective
2. Go to camp, initiate it.
3. Complete it, get your gil and/or items.

The same thing.