UNDERCUTTING....

[Geo]

If I'm losing money selling the item, then I won't sell it.

But let me come up with a fictional example. An item costs 1mil to make, and it sells for 10mil because few people make it and they've all decided that it should be priced at 10mil.

I come along and sell my item for 8mil. I'm still making a big profit, and I can ensure that I'm the only one selling the item now. Nobody is going to buy it for 10mil. Those other people are either going to have to bow out, or drop their prices to compete with me -- at which point I get to decide again if I want to drop my price and drive them out, or if it's no longer worth it for me to make and sell this item.

During this whole process, I'm not losing anything. I'm the only one making pure profit.

This is the dumbest comment ever. Because, more people will continue to undercut and drive the price to the ground. Look at the big picture genius, if they buy it for 8mill they'll buy it for 9,999,999 gil as well.

Undercutting is fine.... and great.

Undercutting by 10-20% is stupid it drives the price down way too fast, and eventually the items aren't worth the time and effort.]

And this is why I stay in the double/triple meld business, because people don't like chance money. And we make our own prices.