I just hope both of these campaigns are not signs that SE is trying to lower expectations for 2.0.

"Come back after 1.22 and see how much the game has changed"
"Stay until 2.0 and we'll give you a discount for life"

Don't get me wrong I'm happy, but I was also happy thinking they didn't care about us now because 2.0 was the real game. Concessions to customers now could just be them being really nice (I hope), or it could be them setting us up possibly for a 2.0 that other than engine/map changes will not raise XIV to the expectations that current players have for it.

I hope I'm wrong, it's just that I've seen similar programs in other MMO's right before they pulled a lot of the development funding, and even went F2P (though seeing as how they've announced the 2.0 pricing now I'm hoping that is definitely not going to happen here).