18.5% drop in players in only 8 weeks

[Rolder50]

People have their reasons. The RP/Clubbing/IMVU scene like to roll them to employ socially, and often end up boosting or maxing them out so that they can run content with them or obtain various items/glamours. Housing is another big reason iirc.

Among raiders, people use them for split raiding (allows groups to obtain gear more quickly), cross-region raiding, or to help other players outside their primary group without denying them loot. Split raiding groups can have 8 players with anywhere from 1-7 additional alts each!

I personally have 2-3 alts I use for marketboard stuff and very very occasional raid-helping. I barely actually use them, but would end up getting counted as 3 people in Lucky Bancho's stats. I can't imagine playing alts daily tho, it's not for me.

For RP/Clubbing, there's also little practical reason, considering you can use mods to completely change your appearance, and the mods to sync the appearance to other people is rather widespread at this point.