In regards to content, one thing i've noticed is they like to make content from scratch and then drop it like its hot. Its no wonder they cant produce enough fulfilling content for the masses as they always start from square one. The Diadem got one update outside of its expansion and no updates to re-focus it into something enjoyable. Eureka was dropped after Stormblood, Bozja/Zadnor after Shb, and IS and Criterion will get the same treatment come end of EW given their pattern. Instead of working to improve and add-on to these existing systems of gameplay, they just throw their hands up in the air and go back to the beginning. What does that result in? Unpolished and lacking gameplay elements that only start to hit their stride towards the end of the expansion (maybe).