The difficulty of Normal Content in this game needs to increase.

[Payadopa]

I'd say the mechanical difficulty is fine, the LEVEL SYNC formula however is NOT.
They should really revisit how it works, because the lower you go, the more you just faceroll everything.
This is best visible in older ultimates like ucob, where non-tank role can survive a tank buster and several mechanics are skipped due to high damage.
The way we see most duties nowadays is not how they were and how they are intended to work.

I've had a few friends try out this game and they were very bored with the leveling duties.
They didn't notice they are failing many mechanics and their rotation is completely wrong, yet they were bored.
So yeah, I don't think this is helping player retention.

I agree. The ilvl is bad in execution. Maybe have a slider and the lower you go you get X% more exp and a higher drop rate. I can see people do that to level up faster.