Imagine running a game that updates like 3 times a year but charges people a flat rate to start playing it, and a monthly fee to keep playing it, and then instead of breaking up the 4 month content drought with events that give silly costumes, you triple-dip and sell those outfits/mounts/emotes to your players instead, or you partner with some stupid company like butterfinger or grubhub that runs out of promo codes after people bought some candy/service they never wanted. And then you take that money and you don't even put it back into the game; you use it to make a marvel game that fails, or you put it towards another ff game.

Well, ff16 ain't gonna fund itself. Chop chop!