100% of the funds from the Mogstation go back to the devs. They've said so in fact, and it was the money generated from the Mogstation that funded the EU DC before it was even implemented.
Since no one seems to understand econ101 otherwise with this game, I swear I need to just copy and paste this comment every time I see someone complain that ff14 is funding other projects:
FF14 funds other games as the sub money and sale of the game goes back to Square-Enix AS A WHOLE. In turn, every other project that makes sales that they push out also goes back into Square-Enix as a whole to fund other projects that the main JP branch is creating, such as Kingdom Hearts or Final Fantasy 7 Remake games, upkeeping and creating some minor content for FFXI etc. That money that the company makes also goes into paying their employees, buying/replacing hardware, keeping the lights on assuming it's not built into the rent payment, paying rent on however many floors they rent out in the office building they're in, buying/upgrading software, taxes, insurance, and more that I'm probably missing. Their net amount made then goes into a budget to dole out to each CBU + non-game dev expenses (so the rent, employee pay, etc) for a business quarter for four quarters, or sometimes maybe even the entire business year.
So really, it's disingenuous to whine that "FF14 is funding other games!!!!" when those "other games" are also funding FF14 in turn from their profits, that's how it works.
Since the Mogstation is connected to FF14 and FF14 only, the funds they generate from all the Fantasia junkies and people who instabuy glams or mounts or emotes or whatever goes back to the devs independent of the budget they're given by the company to add into and use for new DCs, new server blades, bolstering their budget for certain things in the game like better and more fluid animations, upgrading all of the upcoming content in 7.0 (and hopefully the engine 14 is running on because that really needs an upgrade) and whatever else they need it for that goes back only into FF14 and its upkeep and development. Promos generate profits on both sides - having FF14 branding on a Butterfinger means people get curious and try the free trial, 14 players buy Butterfingers for what they want that they get in game, win win on both sides from a business perspective.
For the record, Blizzard also runs a cash shop for WoW and their prices are higher than FF14, with added Faction Change for $30. Race Changes sit at $25, and most mounts sit at $25 - one is $15, and another is $30, and their mounts aren't designed for two or more people, just one.
And no, before anyone comes at me over this: I don't like that some things have hit the Mogstation like the spriggan mount or the Pagaga emote instead of a reward or available outside of the cash shop, at least one of their promos was super mishandled and I'm hoping they make that emote available in another way for people, and it's tiring to see people complain over things that, while true in part, are still completely incorrect as a whole with how 14 sale/sub/MS money is used.



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