It's hard to say. I never expected the writers to have everything planned out though I at least hoped they had the good sense to look at WoW's mess of a story and strive to not repeat the same mistake of mindlessly pursuing 'rUlE oF CoOl' and 'fEeLs' at the cost of narrative cohesion.

What's interesting is that I recently learned that ESO employs the services of a skilled individual well versed in the vast lore of the Elder Scrolls in order to ensure that things line up as well as they can. I wonder if that's something that FFXIV could benefit from?