I think a lot of people are not realizing that the past year or so, SE has a made a lot of money with the buzz the around FFXIV being that it is finally the MMO that "respects your time."

In other words, a lot of people are not realizing that they are literally asking Yoshida and SE to change the very thing that has caused the game to explode to the point that my server still has a queue at 5am on a random Thursday. There is difficult content in the game if that is what you are looking for, but I am quite certain it will never, ever be the focus of this game.

Stranger things have happened though, so we will see.