the normal content is too easy

[Jojoya]

So why do we have noobs quitting? I have 2 friends quit on me personally after they couldnt find anything fun about the gameplay in all of ARR and beginning of HW. Gameplay. Not story.

What previous gaming experience did your friends have and which genres did they prefer?

That's where some of the problems come in. Some new players have extensive gaming experience when they start this game. Some have none.

Or it could be your friends just don't like the "JRPG in a MMO" experience regardless of what games they've played in the past.