Ok I know this is a long one but there's a lot to unpack and I wanted to give your post appropriate attention.
Going by what you posted (as I dont have the article and dont have the full context of the quoted statement), Id say this is sophistry.
The bedrock of their premise is the identity of the developers and that the developer's identity informs (or rather dictates) their design choices. The first issue that should be apparent is that theyre insinuating that creatives cannot see or are predisposed to not see outside their identity groups. Being heterosexual man or having a large number of them means that your creative concepts will be through a heterosexual lens and not be able or have difficulty to design outside that lens. It makes an argument not only that teh sexuality of a person is a monolith; that the identity of a heterosexual man is universal simply on the basis of being sexually attracted to women. It removes the agency of the individual, their life experiences, personal preferences, or the ability to empathize or understand feelings or concepts outside their identity. It even removes the personal tastes and preferences of heterosexual men. We would not argue that a gay man finds the same exact things attractive on every man. Or that all gay men are the exact same in outlook or disposition. This then shouldnt be applied. In fact, we should more or less be striving to disassociate identity from decision, unless we want to suggest that a person's identity is chiefly responsible for their decision making process.
It gets worse because it divorces social norms from design decisions, as well as action/reaction and perceptions of the producer vs consumer. The fig leaf argument makes more sense of a society that is still contending with homophobia. The Hypermasculine "Gotta bang all them ladies" action heroes of the 70s, 80s, and 90s where they they did treat a man as a power fantasy broadly and women more as rewards was more in response to the perception creatives in media felt the public would respond. You want to maximize profits, make sure you hit the biggest target demo. Media, broadly, is a business and if hte cultural norms in a society are negative towards gay men, youre not likely to create characters that are overtly gay in nature or give off homosexual vibes. However, the argument put forth by the quoted segment says it is the reverse - the identity of creatives informed their decision making process and the public just accepted it, rather than devs making decisions based on their perception of how their audience would take things. Art has always been the forefront of change within a society (for better or worse) as it is artists who will push the boundaries in society in this or that direction. So it is rather strange to make the argument that because there are a bunch of heterosexual men in the game dev industry that this is why it's all geared towards heterosexual tastes, rather than devs reacting to a market which has preconceived notions about certain subjects and adjusting for it. This is why the content of games change based on the market theyre shipped too. Some games have been neutered and censored in other countries because of their markets reaction or perception to certain identity groups and Devs role with it cause while its an art form, its money.
What it does get right is that Exposed Torso's and Arms are a sexual aspect, but incorrectly states that theyre 'safe' for a straight man. How do they come to this conclusion as the 'shirt off moment' when a female lead sees the male 'exposed' and is intrigued by this. If the lens was about heterosexuality, the role should be reversed - there should be less male exposure. They attempt to justify this with the male power fantasy angle. Men are meant to self insert, but oddly the sentence before this provides an issue to their justification - impossible male body issues and the perception of inadequacy male audiences have with the depiction of men in the media. This runs counter to their claim - men arent inserting into the male lead, theyre actually being intimidated by it because hte media is implying you want the hot girl, gotta be a macho man built like a freight train. They imply as much when they say the aesthetic of muscles denote power and agency. To have power, and subsequently agency, and ultimately woo the lady, you gotta look like this.
This, btw, doesnt address the gay view point. While they suggest that women existed as fan service, the shirtless fit hunk of a man who is glistening isnt fan service for men who enjoy the male figure? Or heterosexual women that also enjoy the male figure? It also fails to address what is the female power fantasy in all of this is (yes, there is a female power fantasy). Are they suggesting that women dont want or have not wanted to self insert as the female lead in a movie or game? That is strictly about about straight male audiences inserting into the male lead but that this doesnt happen any other way? The quoted piece over simplifies way to many things and makes to many assumptions about the devs and market. At a glance, the argument makes sense, but it relies heavily tropes and assumptions, while ignoring other issues for it to remain functional.
Now to be clear, this isnt to say that you dont have fan service that is catered to heterosexual men, or that there has never been the objectification of women. What Im illustrating is what we have now vs 30-40 years ago. Take a look at male leads - In the 80s you had the Schwarzenegger action hero - Big Beefy Bulky, Carry a huge gun, shoot and blow stuff up, Over the top action. What do you got now? Men are much more modest in build and more balanced. We have more female leads in media, a wider selection of body types and sexualities and personalities and choices. The game industry, if we want to break this down, is still fairly heavily weighted with heterosexual men. If the argument given is because of a large presence of them dictates design choices, we should be a lot closer to the 80s in design archetype than what we have. What has changed, broadly, is the views society has had. Theyve shifted and evolved, and the devs are reacting to that shift.
When I say most guys dont give an 'F' anymore, this is what Im pointing to. The average person doesnt give a damn about that stuff anymore due to shifting norms in society. This doesnt mean that people dont have preferences. I am sure a straight gamer is going to want eye candy that better suits their tastes, much the same a gay gamer would like to have something for them. But having preference isnt the same as being opposed to something. And as far as Im concerned, lets just have it all. Lets show it all and be fine with it.
Im not saying it doesnt exist - nor am I referring to external cultures. If I wasnt clear, I was specifically addressing the US and western cultures and game markets broadly. I am well aware that many cultures still have a lot of issues with homophobia (or even xenophobia, sexism, and etc broadly) compared to the US. What I tend to see is that when you see instances of this within the context of the US gaming market, its done in 1 of 3 contexts:
1) Selective bias - An article, report, FB post, etc that highlights an instance of the issue. Usually, it's paired with something that says "See this is still a widespread problem", but the lack of context or broader picture distorts the issue. If you are constantly fed a feed of negative one off instances without the broader context of where they fit into, it can appear something is a lot more negative than it is. The big problem wiht this one is that if you want to shape public opinion about something, selecting the most negative interactions and blasting those at the top of the list while downplaying (or ignoring) the good interactions can skew public perception pretty quickly if youre not informed. If I was on FB and saw nonstop posts about FFXIV being full of homophobes and I didnt play the game - my impression would be "Holy crap what is wrong with this game." But I actually play this game quite extensively, and I know the environment it has. I would quickly identify that the posts are not painting an accurate picture. This cuts both ways, btw. Selecting instances to improve the image of a game while downplaying the negatives that are rife within it would be the same issue.
2) Misunderstanding - There are instances where something is taken as offensive because of misunderstandings. Sometimes people misspeak and dont mean ill will. rather htan fly off the handle, talking it out can resolve some of this.
3) Trolling - Something Ive learned through being in this internet environment is that people tend to conflate trolling with bigotry. A lot of trolling you see that ventures into the more disgusting commentary isnt trolling that's founded in bigotry (though there are undoubtedly trolls who are bigots through and through). It's founded in an attempt to screw iwth you. Poke and prod and say things to trigger you into becoming angry and playing more poorly. To get under your skin. Is it acceptable to say that kind of crap? No. Of course not. But it's weaponized and used as a means to f with people and seem counter culture and edgy. You noticed things like this in competitive games like LoL or Overwatch more frequently. The crap people might say in voice chat to rial up other players. You could tell it was BS because of how over the top and over it is and how people responded. If the troll hits a nerve, trolls went harder and more volatile. If it misses, they try to double down or change tact, try to find something else to piss you off with. You laugh it off and crush them harder, the more frustrated and volatile they become in that regards because their intended effect backfires. What worries me isnt the overt idiocy like that, but the casual comments that come up. The off handed slur or comment that you see. I see more of the former trolling than the latter casual bigotry now a days when I do even encounter it.
Beyond that, I have to ask you something - if you logically understand that outdated concepts shouldnt define you, why are you over generalizing yourself by your identity (I presume your identity at least by how you phrased what you said). Dont take this a personal attack on attributes you were born with, but rather a question of your mind set. Why would you let yourself be defined by your racial background or let that have such an impact on you? Does being asian inform your decisions, or does your life experiences, dreams, hopes, ambitions, failures, and very much thing personal things youve said and done define you. Does being Asian even matter as a concept, since its pretty damn vague? Asian is a broad ass term. The cultural outlooks of someone who is, for example, Mainland Chinese is different than Taiwanese, or of a Chinese american or Chinese britannian. The outlook of a persons cultural bg from mainland china is different than Japan, South Korea, Vietnam, Phillipines, Guam, Cambodia, etc. Why refer to such a general term when discussing yourself as an individual? Then there's the even more tricky aspect when discussing identity that people need to be very vary of: The false equivalence of culture and race.
It's one thing to talk about your personal experiences, but another to suggest that as a broad vague group this is the case. It raises questions about why you have the view. If you want to share, thatd be cool, but the broad point Im making is why you are letting identity have a part of this discussion. Gamasutra, and many other outlets as of late, have been conflating or over emphasizing the conept of race and identity, eroding the concept of the individual within a society. That quote you took was from 2011, and they were referring to things in terms of identity, rather than a ton of nuanced individualistic factors. Why are we not discussing the individual and their motives, but rather collectivizing and assigning motive and intent based on a collective identity?
But this is getting well off into the political side of things, and I should try to steer back into the discussion and the core viewpoint Im holding.
The thing I pointed out is what I mentioned to the OP: I dont mind nor care if we have more scantily clad men. Make every boss for the next xpac a hot guy in hot clothes. Make it all Eye Candy. Im down for whatever. But I will become irritated if we play this double standard game that crops up in discussions like these. Where people talk about objectification, the male gaze, how its all problematic and needs to be toned down/removed, but turn around and salivate and demand " More hot guys please!" This kind of double standard bothers me to no end. As a point, I think it was Kotaku who had an op ed from someone on their staff talking about women in games are all objectified and how bad objectification was, and 3 months later wrote an op ed about the top 10 or so hottest guys in video games. The very things they complained about all of a sudden was fine just because it wasnt female.
We want eye candy, lets have that eye candy. Eye Candy for all people of all stripes. Lets just be honest about it and say as much.
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Side Commentary:
Body customization is something people are asking for. A slider to bigger/nicer pecs would go uncontested. But, then you have framing. If you were to believe Gamasutra's position, this is all in service of the male powerfantasy, Gay men be damned. You also undermine your point by pointnig to boob sliders, but dont acknowledge that they dont have a butt slider or waist slider. If this is all about the hetero marketing, why would you not have butt sliders on females as well? It's a trope, but a question that gets popped up for straight guys is are you a T or A kind of man. So there are obviously other factors at play and I feel you are over simplifying it.
Look upon the chicken nugget and despair, for youll never be as perfect as this.