Why do you like this game?

[Windwalker]

You did not.

And buy to play or free to play mmorpgs are much worse.

I agree here, the cash shop in FFXIV is much better than many other mmo's. Ads for the cash shop are not pushed into your face everytime you login, nor is there any shop ingame only the mogstation. You buy things if you want them, nobody forces you. The cash shop items are mostly for fans with extra money, if you want to support the developers even more, you can buy things from the shop. Besides, name changing, server changing, appearance changing is way cheaper than any other mmo's