I feel that the US infrastructure by default is so bad that I think it'd be justified to get new servers on the east coast as well. Aether at this point might as well be the west coast data center, and Primal the east coast. So not only does each side of the US get designated data centers, the current center would get all of its resources allocated to Aether, and Primal gets more resources on the principle of not having to share with Aether.
Or at least that's how I think this would work.