The virtual currency "Moogle Coins" in the FFXIV Companion app must be removed

[Paladinleeds]

All of what the app offers should be in game with QOL improvements.

Alright, so tell me how I'm going to be able to chat with friends in-game without being in-game if it was added as a QOL improvement instead of the app? Don't say Discord etc, some of them point blank refuse to allow me to communicate with them outside of the game (though being able to send /tell in duty needs to be added, as well as being able to toggle online status in duty, such as /away, /busy, etc, as well as better tools to mitigate against /tells, such as maybe "Friends only", "Friends of friends", etc, but that's a separate discussion).

Moving items between retainers without having to do the clunky system of Retainer 1 -> Inventory -> Retainer 2, I can agree, that needs to be added in-game as a QOL improvement. The fact they're charging $5/mth to add that in as a "Premium feature" is absurd. But yes, drop the microtransactions, the kupo nut currency, and the premium tag, and then release it. As well as adding in the QOL features from it we sorely need in-game, in-game too.

EDIT: It's worth noting that the game uses C++ (from what I understand, since C++ is the go-to language for games of this scope and depth). For lightweight apps such as this mobile companion app, it'll be written in something like C#, Apple's Swift (they used to use Objective-C), Java, etc. Different languages, so it's likely there's a different team working on it that wouldn't know the C++ stuff to develop on the game directly.
EDIT2: Following on from that different teams comment, I'd say it's likely they pulled in one of Square Enix's mobile development teams in to make the app, rather than hired new developers for it specifically for FFXIV.