Do I get a real life minion of me? Oh......wait, I just came up with another idea, build-a-bear style.
MMOs themselves are a niche market. Outside of WoW, there's really not any MMOs that have been able to generate a massive playerbase, and that includes FFXIV. Subscription model or not, MMOs cater to specific groups of players. Triple-A games tend to bring in a huge portion of the player market. And, borrowing from what you've been saying earlier, Ultimate probably didn't have high or moderate production costs. I say probably, because this is SE, so who knows how exactly they divy up their budget, but given that Ultimate is largely reused assets with intense mechanics, the production costs for harder content may not actually be as high as you are implying.