Actually, I'm beginning to agree. Usually I'd just tell you they can do what they want and get over it, but I'm beginning to get a bit annoyed that they can add a new emote to the shop every month or so, but not to the game to earn from playing it. Earlier on in my experience with FFXIV, finding and unlocking new emotes was pretty cool and I always wondered where I'd find the next one. Now it seems to be that the answer is always just to look in the shop. I'm totally OK with it if they put every limited time emote in the shop after the event associated with it ends or if they made some particularly intricate emote that really sort of demanded, but it really shouldn't be a thing that an emote a month is heading directly to the shop. I understand that the sub only model for MMOs died a long time ago, but it'd be nice if they at least balanced micro transactions and in-game content out like Blizzard learned to do.